Email them (if contact info is available on their site) or use the contact form on their site if available. Tweak it a little, making sure to reference things spotted on the blogger’s pages, and adding any commonalities. Once you’ve got your list, go back to the boilerplate form letter you were using for the Amazon top reviewers.Just like with the Amazon top reviewers, you are looking to create a short list of reviewers who favor your genre, and who will welcome relevant pitches.Next, go through the book blogger directories for WordPress and Blogmetrics.
If you’re writing a thriller, type thriller + book blogger into the search field and see what comes up.
This way, you can update the highlighted fields to quickly personalize your pitch request for each reviewer. If this seems too time consuming, create a boilerplate review request with highlighted fields for personalization, such as their name, and recent books they’ve reviewed.
Include references to similar books they’ve already reviewed so they realize you have done your homework.
Spend time crafting a pitch letter that succinctly tells a brief summary of your book, why you’d like the specific reviewer to read it, and how you’d like to offer them a free copy. You are looking for reviewers who have already reviewed books in your genre, and once you’ve found them, any additional information you can grab about them, including email addresses, and any personal interests. Take a look through Amazon’s top book reviewers list, and start logging info about your potential reviewers.If you have your eye set on 25, you’ll want to reach out to at least 100 reviewers. To get started, decide how many reviews you are hoping to get.Even if only a few end up reviewing your book, their reviews could make all the difference.
While you might assume these reviewers are out of your reach-after all, they likely receive hundreds of requests a day-they are still worth contacting. The top reviewers for Amazon have earned their status for a reason they review everything from books to electronics, and other consumers rank their reviews as useful.
This way you are getting genuine Amazon reviews since the books were purchased through the site, but you haven’t required them to buy your book to do so. For others, you may want to offer to supply them with the book for free. For some, that will be enough to pique their interest. How do you get them to do this? Compose a strong email to them appealing to their passion for and knowledge of your genre, as well as their previous interest in your work. Since they already have an appreciation for you and your work, you are one step closer to converting them from fans to reviewers. Whether you maintain a strong social media following, belong to many writing groups, or already have built-in readers from a previous book launch, your existing fans are your bread and butter.